- The region most visited by tourists in Poland
- The capital of the region - Krakow - the most recognizable brand in the world among all Polish cities
- Almost two-fold increase in the number of tourists visiting the region in the last 8 years - from 8.7 million in 2010 to 15.9 million in 2017
- 8 groups of protected objects, as a world cultural and natural heritage of UNESCO (the largest number in Poland out of a total of 13 in Poland)
- 6 national parks (the most from all provinces). Among them, two - Babiogórski National Park and Tatra National Park (one of the largest parks in Poland) - were recognized as the Biosphere Reserve of UNESCO.
- 11 landscape parks and 85 nature reserves.
- The most popular mountain ranges in Poland: the Tatra Mountains (including Rysy, Kasprowy Wierch, Świnica, Giewont, Dolina Chochołowska, Dolina Kościeliska, Dolina Roztoki, Dolina Pięciu Stawów Polskich, Morskie Oko), Beskids, Pieniny, Gorce
- 300 ski lifts
- 3360 km of mountain trails
- 2,600 km of bicycle routes